MEET Natives Kombucha
MEET SOME OF AFRICA’S FINEST
Natives Kombucha
Founders Hilda Langa and Nwabisa Ngewu started Natives Kombucha because they wanted an alternative to existing beverages in the market. Kombucha is a healthy drink alternative to sugar loaded or alcoholic drinks.
Kombucha is recognized detoxifying, energizing and overall supportive properties. The market for Kombucha is open and is a growing category. The global Kombucha market is projected to reach 5, 45 billion USD by 2025 the health benefits are a unique selling point for the market and allow us to reach the consumer looking for a product to meet this need.
Kombucha is renowned for its health benefits and research has indicate the following:
- Kombucha is a probiotic drink and assists in regulating gut health
- Kombucha contains antioxidants that can help repair damaged cells
- Kombucha is high in vitamin B vitamins which are known to increase energy levels and overall mental well-being.
In the South African market, Kombucha is still in its infancy with great potential for growth. South Africans currently spend 36.5% of beverage related spend on beer, 13.3% on fizzy drinks and 9.9% on spirit coolers.
Kombucha is a viable alternative for beer and fizzy drinks. As such there is opportunity to convert beer and fizzy drink consumers to Kombucha. Manufacturing the product requires technical knowledge and expertise, the live nature of the product requires strict adherence to temperature, PH and control of alcoholic content. Our product is of high quality, we partner with South African farmers for our blackf tea and fruits to flavour the Kombucha.
Along the way, we formulated a recipe that for Natives Kombucha brand that will provide our consumer with a distinctive and unique taste. We established partnerships with suppliers to source quality raw materials to be able to reproduce the product at a high standard. Received the nutritional information and certificate of consumption for the product through a certified laboratory. Designed a brand and corporate identity that is aligned with the brand positioning.
We want to come up with healthy alternative food and drinks on an annual basis. Our product should be healthy, delicious and fun to eat and/or drink.