CURATED AFRICAN BRANDS

We are a channel for unique, well-crafted and high-quality African SME brands made of or inspired by African materials or culture.  Using their local and easily available raw materials to produce distinct, home-grown brands, our entrepreneurs help stimulate local industries, boost beneficiation and build much-needed manufacturing capacity and industry in the continent.

We go beyond providing a trading platform for African SMEs. We actively and consistently market not only our platform but importantly, the brands on it. Through careful curation of the brands and building mass consumer awareness for our platform and brands, we aim to create Africa’s first truly competitive and coveted global brands.